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Fashion Merchandise

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Teresa Cuneo

Fashion in Action


  • Work closely with account executives and store managers to select the right merchandise that a particular store should sell
  • Execute department/division level marketing strategies
  • Partner with the business analyst to prepare monthly class forecasts
  • Travel nationally and internationally to stay current on global fashion trends
  • Stay abreast of costing, sourcing, and buying fabrics and trims
  • Develop and buy trend-right products based on established division or department strategies
  • Generate, develop, maintain, and document vendor relations and negotiations
  • Develop and support strategies and plans to maximize sales

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Marketing Coordinator / Marketing Manager

  • Create retail marketing campaigns to drive store traffic
  • Manage and execute all aspects of executive marketing plans including in-store promotions, street fairs, local event sponsorships, etc.
  • Create and support initiatives relating to client services
  • Supervise the firm’s promotional activities, including advertising, design, identity, public/media relations, etc.
  • Develop and strengthen partnerships with national/international print and non-print media, local event coordinators, community movers and shakers
  • Ensure strong presence of product[s] for television news and special events
  • Provide public relations insight and expertise
  • Identify business development opportunities
  • Develop a cohesive marketing strategy for the organization
  • Exhibit entrepreneurial spirit

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Merchandise Coordinator

  • Act as liaison between account representatives, buying offices, and store managers
  • Communicate current trends and perform competitive analysis of trends and customer preferences
  • Maintain current knowledge of customer lifestyles in order to understand market needs
  • Motivate sales associates thru frequent merchandise updates
  • Ensure prime real estate, product assortment, and appropriate standards and staffing for retail stores
  • Compile customer profiles, product requests, retail sales and merchandise needed to establish the ideal product assortment within the store
  • Create merchandising strategies to ensure product sell-thru

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Personal Shopper

  • Exhibit strong interpersonal skills which reflect confidence
  • Service the customer by pre-selecting merchandise for a variety of clients
  • Show the consumer how to combine fashion items to enhance personal and/or professional images
  • Plan and manage a client’s wardrobe and purchases

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Showroom Coordinator

  • Maintain visual presentation of showroom
  • Keep line organized
  • Maintain sample log for styles being borrowed

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