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Fashion Design

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Jennifer Serr

Fashion in Action

Fashion Designer

  • Determine what trends customers will wear next season using concepts, sketches, fabrics, and trims
  • Oversee all aspects of the design room
  • Handle preliminary fittings
  • Communicate ideas and vision to staff
  • Create fashion innovation for the international marketplace
  • Develop a strong sense of color, fabric, and silhouette
  • Provide direction to design assistants, patternmakers, and artists
  • Know the current market and what the competition is doing
  • Develop and implement procedures to monitor productivity and streamline internal processes
  • Travel to global fashion markets

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  • Fabric sourcing, importing, and costing issues
  • Understand and identify new trends
  • Work with a design team
  • Develop and implement procedures to monitor productivity and streamline internal processes
  • Conduct meetings; manage sample approval process; order follow-up and communicate frequently with retailers
  • Oversee the sales merchandising and creative staff members
  • Exhibit strong management, organizational, and presentation skills

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Pattern Maker

  • Interpret sketches provided by the fashion designer
  • Drape and develop patterns that reflect the details and aesthetics as proposed by the fashion designer
  • Produce first patterns for designs that accurately reflect the design intent
  • Work to achieve the correct silhouette and garment fit
  • Attend fit sessions with Sample Models and make sure pattern corrections are made
  • Supervise the Sample Maker in the construction of the garment
  • Initiate cost-saving recommendations to the design team
  • Review seasonal line development

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Technical Designer

  • Manage the seasonal style development for specific apparel categories
  • Manage garment fit and make approvals from beginning thru photo samples
  • Establish and issue graded specs
  • Evaluate samples for fit, measurements, pattern shaping, and functionality to insure fit and proper styling
  • Serve as the technical expert ensuring that garments are in the appropriate fabrics, measurements, and construction details
  • Manage workflow, deadlines, and communications processes with both internal and external customers
  • Communicate through written comments, sketches, photos, or pattern making
  • Translate the design concept into specification packages which detail garment measurements, design features, and construction requirements
  • Develop and document construction details, fabric and trim
  • Supervise and/or maintain style tracking information for each style throughout the development and production processes

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